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PRIVACY POLICY

PRIVACY POLICY

Last updated: March 27, 2024

This privacy policy has been formulated to better serve those concerned about the usage of their 'Personally Identifiable Information' (PII) online. PII, as defined in US privacy law and information security, refers to data that can identify, contact, or locate an individual, either on its own or when combined with other information. Please carefully read our privacy policy to understand how we collect, use, protect, or otherwise handle your Personally Identifiable Information in line with our website.

The policies and terms & conditions of the website may be revised or updated occasionally to meet requirements and standards. Thus, we encourage customers to regularly visit these sections to stay informed about any website changes. Modifications will take effect on the day they are posted.

What personal information do we collect from visitors to our blog, website, or app?

When you place an order or register on our site, you may be asked to provide your name, email address, mailing address, phone number, credit card information, nationality, or other details to enhance your experience.

When do we collect information?

We collect information when you register on our site, place an order, subscribe to a newsletter, respond to a survey, fill out a form, use Live Chat, open a Support Ticket, or provide feedback on our products or services.

How do we use your information?

We may use the information we collect to personalize your experience, improve our website, respond to customer service requests, administer contests or promotions, process transactions, ask for ratings and reviews, and follow up with you after correspondence.

How do we protect your information?

Our website is regularly scanned for security vulnerabilities and known holes to ensure a safe browsing experience. We use regular Malware Scanning.

Your personal information is stored behind secured networks and is accessible only to a limited number of individuals who have special access rights and are required to keep the information confidential. Additionally, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.

While we implement various security measures, transmission over the internet is not entirely secure. By using this site, you agree that Fresh Africa shall not be liable for any disclosure of your information due to transmission errors or unauthorized acts by third parties.

All transactions are processed through a gateway provider and are not stored or processed on our servers.

Do we use 'cookies'?

Yes, we use cookies to improve your site experience. Cookies are small files that enable the site's systems to recognize your browser and capture certain information. We use cookies to remember and process items in the shopping cart, understand user preferences, track advertisements, and compile aggregate data about site traffic and interactions.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies through your browser settings. However, disabling cookies may affect some site features.

Third-party disclosure

We do not sell, trade, or otherwise transfer your Personally Identifiable Information to outside parties. All credit card/debit details and personally identifiable information are not stored, sold, shared, rented, or leased to any third party. We do not include or offer third-party products or services on our website

Google (Optional)

Google's advertising guidelines aim to create a positive user experience and are encapsulated in Google's Advertising Principles.

At Fresh Africa, we utilize Google AdSense Advertising on our website. As a third-party vendor, Google employs cookies to deliver ads to our users based on their previous visits to our site and other websites on the Internet through the DART (Dynamic Advertising Reporting & Targeting) cookie. Users have the option to opt-out of the DART cookie usage by visiting the Google Ad and Content Network privacy policy.

We have incorporated the following features:

  • Remarketing with Google AdSense
  • Google Display Network Impression Reporting
  • Demographics and Interests Reporting
  • DoubleClick Platform Integration

We, along with third-party vendors like Google, employ first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other identifiers to compile data on user interactions with ad impressions and other ad service functions concerning our website.

Opting out:

Users can tailor their preferences for how Google advertises to them by visiting the Google Ad Settings page. Alternatively, opting out can be done by visiting the Network Advertising Initiative Opt Out page or using the Google Analytics Opt-out Browser add-on.

Handling Do Not Track signals:

We respect Do Not Track signals and refrain from planting cookies or using advertising when a Do Not Track (DNT) browser mechanism is in place. 

CAN-SPAM Act (For email):

In compliance with the CAN-SPAM Act, we collect your email address for the following purposes:

  • Sending information and responding to inquiries, requests, or questions
  • Processing orders and providing updates related to orders
  • Sending additional information about products or services
  • Marketing to our mailing list or continuing to send emails to clients after the original transaction

To adhere to CAN-SPAM regulations, we agree to:

  • Avoid using false or misleading subjects or email addresses
  • Clearly identify messages as advertisements
  • Include the physical address of our business or site headquarters
  • Monitor third-party email marketing services for compliance
  • Honor opt-out/unsubscribe requests promptly and provide an unsubscribe link in each email

If you wish to unsubscribe from future emails, you can email us at info@freshafr.com or follow the instructions at the bottom of each email, and we will promptly remove you from ALL correspondence.

Changes to This Privacy Policy:

We reserve the right to modify this privacy policy at any time. Changes will be effective immediately upon posting on the website. In the event of material changes, we will notify you to ensure awareness of what information we collect, how we use it, and any circumstances under which we disclose it.

In the event of our store being acquired or merged with another company, your information may be transferred to the new owners to continue providing products and services to you.